This communication is not only produced through oral or written transmission, but the information we transmit with our appearance, our attitude and even through the environment and the moment in which it occurs is also very important. Without a doubt, we are dealing with a skill nourished by experience , but there are some keys that can help us guide our actions.
Nonverbal communication
Before we can approach a potential customer, they will most likely have already formed a general impression of the business and the seller based on sensory stimuli (sight, hearing, smell, etc.), or brazil email list through the modulation of expectations that can be formed by past opinions, those of others, or advertising itself.
Therefore, we have to take into account that the "face-to-face" commercial communication that can be carried out between seller and buyer is affected by an "aura" that arises long before they see each other face to face .
Only from this point on, the visual stimuli that make up the general appearance of a commercial come into play . We are not only talking about aesthetics, but also posture and attitude, especially during the beginning of the dialogue, which is when the main features really begin to be observed in all their magnitude.
Non-verbal communication is capable of increasing the strength of an oral message , emphasizing the aspects that one wants to underline in order to persuade in a more perfect way, as well as to transmit confidence and empathy, which are very important allies for sales. Roughly speaking, these are some of the main weapons of the seller in this matter:
Smile: a smile represents an open door to friendly communication. As long as we know how to modulate it to avoid excess, it brings us emotionally closer to our interlocutor and facilitates persuasion.
Avoid tics: some people may make some involuntary gestures during conversation that can be detrimental to your business goals. It is important to identify and control these tics, in order not to divert attention from what is truly important.
Look into the eyes: It is often said that liars find it difficult to look into the eyes, and whether or not this is true, the truth is that we will convey more interest and confidence if we do so while speaking to the client. As with everything mentioned above, we must avoid going to extremes and making people uncomfortable, as it will also help us to start a close conversation.
Dominate your hands: in a conversation your arms should not be left lying at your side, in your pockets or behind your back. They should change position naturally and be used to demonstrate the product, to emphasize key parts of the speech, etc. They do not get in the way, they are great company for your words. Your hands should be visible, but not too prominent.
