When PSY fever hit the world, Hubspot created an entire strategy around it, with a video, content about events, and a series of posts on their website. Over 200,000 views tell you that the strategy was useful.
April Fools - Tesla:
Tesla jumped on April Fools' Day and, without even looking for it, its c level or decision maker email list company gained $125 million in its valuation. Here's a point of view on the matter .
Something you should never do:
tweet-klm-nedmex-replica-gael-garcia-bernal
KLM provoked the fury of more than 110 million Mexicans (their passion for football is immense), here is what CNN had to say about it .
On top of all the bad energy, you're causing your competition to take full advantage:
As you can see, taking advantage of the current situation to generate relevant corporate content is an art that few manage to master successfully. However, with a lot of practice and judgment, you can use it to your brand's advantage to generate not only momentary awareness but also traffic, leads and sales.
Inbound Academy
Topics: keyword and content strategy
