First, we need to understand how an email is sent. When an email is created, the first thing you need to do is to have the contacts you want to send the message to. It then begins a journey across the Internet, until it finally reaches the subscriber, but belgium business fax list there is a gate with a security guard in place along the way. It is called a 'spam filter' and it ensures that only the suitable emails reach their destination.
This spam filter is used to determine whether an email is trustworthy or not, and, above all, whether it is allowed to enter. Hence the question: what makes an email trustworthy or not?
There are several criteria that determine whether an email is considered safe or not . For example, Yahoo and Gmail each have their own criteria, which differ as to which emails are considered trustworthy.
Please do not confuse these criteria with Gmail categories (Promotions and Social Networks), as these are Gmail's own classifications and not reliability criteria.
Please note that sending emails to a private domain can be difficult, as the private domain host will also have their own criteria. Private domains are often registered with services such as Spamhaus , to reject certain emails based on their own analysis. Spamhaus periodically publishes lists of “blacklisted ” email addresses, so that emails from these senders are automatically placed in the spam folder.
The worst case scenario would be that you end up on one of these blacklists . Fortunately, email servers usually give you a warning before permanently blacklisting you.
Now that you know what happens when you send an email marketing campaign , we can explain four of the most common reasons why an email ends up in the spam folder.
