WhatsApp Marketing: The Quick Guide for Business Success in 2024
When reaching a customer on the right platform at the right chinese malaysia phone number list time, one platform remains king: WhatsApp. WhatsApp boasts over 2 billion global users and recently launched its new Ads Manager feature as part of the Whatsapp business platform, which empowers companies to make the most of its messaging capabilities.
Previously, businesses could only message customers who had opted in to receive updates on WhatsApp. The release of Ads Manager allows businesses to target any consumers who might be interested in their products.
WhatsApp marketing is a more significant investment than emails or push notifications, but this feature release makes it worth considering.
Many tools make it easy to manage this communications channel, whether you work with a WhatsApp business solution partner or utilize a WhatsApp API.
This guide will explore the best practices of WhatsApp marketing and WhatsApp Business solutions, with practical strategies and case studies to help you harness its full potential. Read on to learn best practices in our WhatsApp API business guide.
What is WhatsApp marketing?
WhatsApp marketing refers to using WhatsApp to interact with customers and promote your products or services.
WhatsApp is best utilized as a supplement to your existing marketing strategies. Its strength lies in making customers feel valued and connected; but it doesn’t replace existing marketing channels that have been working well for your brand.
For instance, a B2C company could use WhatsApp to quickly share flash sales with their customers or send targeted discounts. It allows for a level of personalization that you may not be able to achieve on social media.
