Consumers are increasingly using the internet and social media. They are leaving more and more personal data behind. This offers enormous opportunities for organisations. If they austria phone number library can use this data, they can make their offering and services increasingly personal. At the same time, consumers are becoming increasingly aware of their privacy and are therefore increasingly paying attention to the fact that their privacy is protected by the organisations that have access to this data.
When it comes to privacy, there's something strange going on with consumers
On the one hand, consumers are very wary of and watch out for the use and misuse of personal data. On the other hand, they give away this personal data just as easily. They do this if there is only a very small reward in return. Think of finding information on a website or collecting likes. They give away data, for example, by putting data about themselves and what they do on social media. Or by blindly clicking 'accept' when they are asked to agree to the cookie settings. And thus giving organizations the opportunity to track them in their search and purchasing behavior.
This contradiction between intention and behavior is also called the privacy paradox . The privacy paradox concerns the willingness of consumers to share personal data in order to use certain products and services. Consumers have shown in numerous studies that they are concerned about the use of personal data, but they do not really act on it. The existence of the privacy paradox has major consequences for how organizations deal with customer data. Both in the private and public domain.
