Statistically speaking, you probably consider yourself a “content creator,” too — at least on some level.
Recently, HubSpot’s blog research team conducted a study and found that 30% of 18-24 year olds and 40% of 25-34 year olds call themselves content creators.
That number might seem high at first, but when you consider how ingrained social media has become in our lives, it starts to make sense.
What surprised me, though, was this: When asked how many followers most gambling data russia of these content creators had, 84% reported fewer than 10,000, and 39% reported fewer than 1,000
. This confused me. In high school, I had roughly 100 followers. But I had never considered myself a content creator. I guess, as it turns out, maybe I should have.
To investigate whether ‘everyone is a content creator’ is true – and what it means if it is – I spoke to three content creators and influencers about their relationship to the label ‘content creator’.
Is anyone who creates content a ‘content creator’?
►Li Jin is an investor and co-founder of Variant Fund, a venture firm that invests in the ownership economy. Jin, who has been called 'The Investing Guru for Online Creators,' believes that everyone is a content creator.
As Jin told The Information: "No matter what industry you're in, every single person is going to be a creator...
This adoption of virtual brand building is already starting to happen, but it will accelerate in the coming years, as doctors, CEOs, and other professions, including venture capitalists, realize the importance of cultivating online profiles.”
Jin adds, “Everyone will have to build influence online, because we’re living more online… All of us will have to adopt some of the skill sets and behaviors of creators in order to be successful.”
If a content creator is defined as someone who “produces entertaining or educational material that is tailored to the interests and challenges of a target audience,” then it makes sense to label anyone with a social profile as a content creator.
It doesn't matter if I'm just posting a funny Instagram video to share with my 300 followers or if a big TikTok influencer is doing the same for her 3 million fans.
►Leslie Green, senior manager of social strategy at HubSpot, agrees. She says, "Nike believes 'everyone is an athlete,' and I also believe that everyone is a content creator. There may be different skill levels, but if you have a camera phone, you're a content creator."
It’s true that there are levels of skill, experience, and influence within the creator economy, just as there are in any profession. But the surprising thing is that, unlike other professions, there is no entry-level requirement to become a content creator.
You don’t need to possess certain skills or live in a specific region or be an expert in a particular field – you just need to have a phone or a computer.
Which is perhaps what makes it so fascinating to so many. Consider, for example, how the hashtag #contentcreator reveals over 9 million results on Instagram:
