As the privacy landscape continues to evolve, the industry needs new gambling data hong kong technologies that improve user privacy while giving you the insights and tools you need to grow your business. We don’t believe that replacing third-party cookies with covert tracking mechanisms or other cross-site identifiers will meet the changing privacy expectations of users or regulators. And completely blocking third-party cookies without also providing suitable alternatives may lead to the rise of opaque practices like fingerprinting.
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That’s why Chrome and Android are working with the industry to build the Privacy Sandbox. The goal is to support the key marketing use cases you rely on, like reaching the right audiences based on their interests, re-engaging people who have visited your site, attributing the source and success of the ads they serve—without tracking users across websites and apps. We
’ll soon begin testing the Privacy Sandbox APIs in Google Ads and Display & Video 360 with more global partners to help you privately and effectively reach audiences who might be interested in your business. We’ll incorporate your feedback and share our findings through several rounds of testing, before rolling out our solutions to general availability.
More than ever, our industry needs innovation and collaboration to protect the tools and insights businesses need to grow. While we can’t predict what the future will look like, we can invest in modeling solutions and new privacy-preserving technologies that embrace consented, first-party data. These initiatives will help you measure what matters and achieve better business outcomes. By coming together to protect privacy and continue building the future of our industry, together we can help preserve measurement for all.
