What the Heck are SEO KPIs?

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Sharing stellar content drives attention to your brand and increases social shares and ultimately traffic to your website. Need a hand with creating likeable content? Drop us a line to learn how we can curate consistent, audience-friendly content for your business.Are your SEO efforts being successful? It’s hard to know for sure unless you’re tracking and measuring results. Key Performance Indicators (KPIs) measure the success of your SEO efforts and tell you whether your strategies are fruitful, or if they need tweaks to produce the results you want. Just like the stuffed cheeks of a chipmunk tell the other chipmunks that they successfully found fo phone number database uk od, learning what measurements can help you make decisions to meet your goals faster should be a primary goal for any marketer.

A Key Performance Indicator, or KPI, is an indicator measuring the performance and success of your SEO strategy in light of your organization goals. Track where traffic is coming from, where users are most engaged, how your SEO efforts are working, and where you should spend more time and energy.

Organic traffic is perhaps the most important KPI for a successful SEO strategy. Unlike the quick fix of paid ads, organic traffic is free traffic driven to your website from content containing popular industry keywords or phrases. You may notice an increase in organic traffic as soon as tomorrow and as far out as next year or even longer. If organic traffic is steadily increasing, this in an indicator your SEO is working.





Within organic traffic, it’s important to look closely at visits (sessions), session duration, bounce rate, new users, and pages/sessions which are all KPIs for content performance. Content is important, as it can increase traffic to your site through organic search results, but what if you could track the content on your site to the point that you knew exactly what your audience was looking for. KPI’s can do just that. They will tell you what content was getting the most visits, the high session duration, the lowest bounce rate, and more. Take your best content and product more like it. Stop writing content that sucks, in KPI terms.