Robots.txt is a text file located at the root of your website that instructs search engines on which pages of your website they can crawl and index. The format of this file is very simple and in most cases you won’t need to make any changes to the file.
However, it is important to check and ensure that there are no false blocks that will deter search engine crawlers from indexing your website.
– Sitemap
Simply put, an XML sitemap is a list of all the australia phone number library pages of your site. It acts as a roadmap for search engines on your site. With this, you ensure that search engines do not miss any important content on your site.
by posts, pages, tags, or other custom post types and includes the number of images and last modified date for each page.
Ideally, a website doesn’t need an XML sitemap. If it has an internal link structure that ties all the content together nicely, the robots won’t need it. However, not all sites have a great structure and having an XML sitemap doesn’t hurt. That’s why we always recommend having an XML sitemap on your site.
Structured Data
Structured data markup is code you add to your website to help search engines better understand content. This data can help search engines index your site more effectively and provide more relevant results.
Additionally, structured data improves search results by adding “rich snippets.” For example, you can use structured data to add star ratings to reviews.
Because they’re more visually appealing and highlight immediately useful information to searchers, these enhanced results can improve your click-through rate (CTR) and generate additional traffic to your site. It’s worth making the effort to add structured data to your site, as sites with higher CTRs are thought to receive preferential treatment from search engines.
Off-Site SEO
Think of off-page SEO as building your site’s domain authority. Without it, your site may struggle to outrank higher authority websites.
