Here we have a wide range of options to offer depending on the established objective and the audience we want to impact . As an industrial company looking to attract professional contacts from america cell phone number list other industries, we can offer the request for a product demo or a visit, download a technical ebook, schedule a video call, sign up for a webinar, etc.
The difference is in the final objective, both pages have been designed to meet different goals . A landing page has the objective of converting web visitors into leads, in short, registering a potential client (lead) for the company . A corporate page is designed to discover content about the business, products, services, success stories… Pure information.
All the elements that make up landing pages are geared towards a final action : filling out a form or clicking on a button according to the CTA (Call to Action) that we have defined. In addition, the content present on the page is designed to attract a specific type of buyer persona , a more defined segment of your target audience, while a company page can bring together different types of audiences.
Does this mean that you shouldn't have a corporate website but rather a landing page? No. Both must complement each other to impact the target audience you have defined for your company. On a website we offer generic content about our brand or services and give the user the option to explore more, learn about our success stories, generate trust, etc. A landing page is the next step, a much more direct tool that must ensure that users or visitors become potential clients (leads).
