Hosting exclusive events or webinars for critical accounts
Engaging decision-makers at target accounts through personalized emails, calls, or social media interactions
Partnering with influencers to promote your offerings to their followers
Cross-promoting products or services in collaboration with other businesses
8 Demand Generation Tactics for 2024
1. Content Personalization through First-Party Data
With growing concerns about data privacy and third-party data’s declining uk people whatsapp number effectiveness, leveraging your audience insights is more important than ever. Personalizing content experiences to individual prospects based on interests, behavior, and demographics can significantly improve engagement and conversion rates.
Social listening and analytics tools like Oktopost enable you to gather valuable first-party data to segment your audience. With this data, you can create content that speaks to their needs. This could additionally involve analyzing website visits to determine a lead’s interests and then sending them targeted follow-up emails or providing customized product recommendations based on their browsing history.
2. Webinars and Virtual Events
In an increasingly remote-first world, webinars and virtual events offer a cost-effective and scalable way to connect with a global audience and drive demand for your products or services.
