Long delivery
Customers expect fast delivery, especially if it is promised by the seller. Long delivery times or delays can cause serious irritation.
If the 3-day delivery promised in a public offer on the website is delayed for a week without explanation, this is a reason not only not to return to the store for repeat orders, but also to cancel the order. The problem is partially solved if you contact the buyer and explain the reasons for the delays and offer a solution to the situation.
High shipping costs
High or unexpected shipping costs can discourage america cell phone number list customers from completing their purchase. Especially annoying are large shipping charges suddenly added to the price of the product at the checkout stage for a small amount. Prices for shipping products can be kept at a reasonable level by concluding contracts with different shipping companies, as well as allowing customers to independently pick up the goods from the warehouse or pick-up points.
Lack of information about the product
Incomplete or unclear product descriptions make it difficult to make a purchasing decision.
Make sure your site contains enough information about the product's dimensions, materials, or features, and that photos and videos accurately convey the color, texture, and appearance of the product. For some products, it would be a good idea to separately specify that the colors in the photo may depend on the color rendering of users' devices, and to demonstrate the actual sizes, add a photo in comparison with other items.
Poor customer service
Lack of support or poor customer service greatly affects the perception of a retailer. Slow responses to inquiries, unfriendly staff or the inability to resolve issues without a mile of correspondence and an appeal to a higher-up manager are the main reasons for online shoppers’ dissatisfaction.
Online retail has great potential to satisfy customer needs , but it is important to consider and address factors that can cause customer frustration. Fast delivery, transparent pricing, quality product information, and excellent customer service are key elements of successful online retail. Addressing these common issues will help retailers improve customer satisfaction and build loyalty.
