Professionals analyzing keywords to optimize search engine effectiveness.
Dilution of ranking potential across pages
Keyword cannibalization dilutes the overall authority of a website. It occurs when multiple pages on a website target the same keyword and spread out the ranking potential, resulting in low rankings for all affected pages.
You may also notice that multiple pages on the cambodia email list website receive traffic for the same keyword. This is another indicator of cannibalization and dilutes the traffic potential for even a single top-ranking page.
Impact on Website Performance and User Experience
Regardless of the type of cannibalization, keyword cannibalization can impact your website's organic search performance, revenue, and user experience. Cannibalization can hinder performance when the top-ranking page lacks optimization for search intent.
When the other page addresses search intent but doesn't rank first, the top-ranking page doesn't match search intent.
This could signal to search engines that the ranking page doesn't satisfy the intent of the query, decreasing organic performance.
How to Identify Keyword Cannibalization Issues on Your Website
Initially, keyword cannibalization can be a difficult problem to address. With the right tool, you can identify instances of it. Tools like Ahrefs, SEMrush, and Moz all have features that allow you to insert your website URL and analyze keywords.
Two people with magnifying glasses analyze growth metrics in SEO charts on large screens.
