Inbound marketing , for example, changed the america cell phone number list commercial landscape of companies because it managed to offer interesting and attractive information to all those who had a need. But if we really want to look at a promising development for the future of companies, we have to talk about marketing automation .
This methodology involves the use of software to automate all the processes derived from a digital marketing strategy, such as segmentation, workflow generation, lead nurturing, campaign management, among others... The purpose is to guide leads in the most automated way possible throughout the sales pipeline, until they become loyal and recurring customers.
Marketing automation seeks to help companies perform tedious marketing tasks in a more agile and efficient way , achieving their objectives in the shortest possible time. This is the main reason why more than 51% of large companies use marketing automation tools.
Of all the tasks that can be automated, email marketing has always been one of the most likely to change and adapt to new times . At Bannister Global we want you to see what email marketing automation is all about and what tools we can use to do it. Let's go for it.
