Nui ka huikau e pili ana i kēia kumuhana no ka mea, ua like nā e kūʻai i ka papa helu kelepona mea nona a me nā Luna Nui o nā ʻoihana liʻiliʻi. ʻAʻole lākou. ʻO nā mea kūʻai maikaʻi kahi māhele mākeke o kāu mākeke pahuhopu.
ʻO ka ʻoiaʻiʻo, ʻaʻole hiki iā ʻoe ke hele a hoʻokō pono i nā loea kūʻai aku a hiki i ka wā e hoʻopaʻa pono ai ʻoe i kēia manaʻo o kahi mea kūʻai aku kūpono.
Nā ʻanuʻu e ʻike ai i nā mea kūʻai aku kūpono:
1. E hoʻomaka me ka loaʻa kālā: ʻo wai nā mea kūʻai aku a i ʻole nā lawelawe a i ʻole ke ʻano o ka hoʻopili ʻana i ʻoi aku ka maikaʻi?
ʻO ke kī ʻo ka hoʻomaopopo ʻana i ka hana pono loa āu e hana ai. He huahana a lawelawe paha ia, ke ʻano o ka hoʻopili ʻana, ka mea kūʻai aku, ka ʻāina ʻāina, a i ʻole he pilikia i ʻoi aku ka maikaʻi no ʻoe?
Nā ʻano o ka hoʻopaʻa ʻana
Nā ʻano o nā ʻaelike
Nā ʻano lawelawe/Huahana
Nā ʻano o nā mea kūʻai aku
Nā ʻāpana ʻāina kikoʻī
Nā ʻano o nā mea hoʻoholo
2. E ʻike i ka makemake e kamaʻilio: ʻo wai o kēia mau mea kūʻai aku e kamaʻilio e pili ana i kāu ʻoihana a lawelawe paha i nā poʻe ʻē aʻe?
Eia kaʻu mea i ʻike ai he ʻoiaʻiʻo e pili ana i nā mea kūʻai aku. ʻO nā mea kūʻai hauʻoli wale nō e kamaʻilio e pili ana i kāu ʻoihana a ʻike pinepine ʻia nā mea kūʻai hauʻoli no ka mea ua loaʻa iā lākou ka pilikia kūpono āu i hoʻoponopono ai me ke ala kūpono i hāʻawi iā lākou i ka ʻike kūpono.
ʻO kēia pūʻulu o nā mea kūʻai aku e kamaʻilio pū ana e pili ana i kāu ʻoihana, paʻa ke kī i ka ʻike ʻana i kāu mea kūʻai maikaʻi.
Nā ala e hiki ai i kēia poʻe ke kamaʻilio e pili ana i kāu ʻoihana
Hōʻike manaʻo
Nā hōʻike
Nā Manaʻo
E leka uila mahalo
Nā kuhikuhi ʻana
3. Analyse Sharable Demographics: he aha ka heluna kanaka e kaʻana like ai kēia mau mea kūʻai?
E hoʻomaka e nānā i nā hiʻohiʻona kino e kaʻana like ʻia e kāu hui mea kūʻai aku. Ke ʻimi nei ʻoe i nā ʻano maʻamau i hana hou ʻia.
ʻO ka helu kanaka Business2Business (B2B) hiki ke:
ke ʻano o ka ʻoihana
ka inoa o ka hana o ia kanaka
nā makahiki o kahi ʻoihana i hana ai
pae loaʻa
Hiki i nā helu helu kanaka Business2Consumer (B2C):
makahiki
ka wahine
mai
loaʻa kālā
wahi o ke kaona
4. E ʻimi i nā mea hōʻike ʻano: he aha nā ʻano hana a lākou e hōʻike pinepine ai i hiki ke hana ma ke ʻano he hōʻailona mea kūʻai aku?
ʻO kēia ka mea huna i ka huki ʻana i nā mea kūʻai aku ma mua o ka ʻimi ʻana i nā mea kūʻai kūpono.
He aha ka mea e ʻoluʻolu ai kēia mau mea kūʻai aku?
he aha ka mea e hoʻoulu ai iā lākou e ʻimi i kekahi e like me ʻoe?
he aha nā ʻano āu e hiki ai ke hoʻopaʻa ʻia? (ke hele ʻana i kekahi mau ʻaha kūkā, ke komo ʻana i kahi keʻena kalepa, uku ʻoliʻoli i kāu mea e hāʻawi ai, mahalo i ke ʻano o ka hoʻoponopono ʻana i ka pilikia, hoʻomaopopo i ka waiwai o ke kamaʻilio ʻana, makemake i kahi hui, a me ka hana ʻana i nā kuhikuhi, etc.
