In this series of emails we can integrate video marketing by selecting those emails where, due to the type of content we send, we embed a related video. Here our users can learn in phone number list india detail about our product demos if we are using a lead nurturing strategy to advance a sales process, or a video tutorial if we have implemented a post-sale content strategy.
Adding thumbnails to your own videos in your email will allow you to improve the viewing rate of your videos and also achieve greater interaction within the email itself. By sending content strategically targeted to the needs or particularities of your potential customers, you increase both the qualification of the lead itself for sales and the positioning of your brand.
It is important to keep in mind that marketing automation strategies are not aimed at your entire database. Segmenting it by needs or profile type is essential to ensure that they receive relevant content about their work, sector or industry.
5. Optimize audiovisual content for fairs and events
With the return to normality, the industrial sector has resumed its presence at fairs and congresses in a very active way. Whether at physical or hybrid events , in-person attendance at these types of events is still marked, although to a lesser extent, by the presence of physical materials. What used to be large commercial catalogues are now specific technical sheets that, thanks to a QR code, take us to a web page where we can expand on information about a product or service.
