Product Information Management (PIM) . DXPs, with their roots in content management, typically have extensive backend capabilities, and some are powerful enough to replace third-party PIM solutions. Additionally israel whatsapp number some vendors have added native PIM as part of their composable offering. Companies with extensive product catalogs use DXPs that have the ability to flexibly and powerfully “slice” or segment data to create customized catalogs for each customer. Advanced search capabilities allow customers to configure products intuitively, though there will always be a place for sales reps to add value with timely intervention in the customer experience.
Product pricing . Integration with the core ERP system (or in some cases other systems) supplies the site with real-time, segmented data on pricing and inventory. Modern standalone e-commerce solutions also allow for this, but there are a handful of DXPs on the market that provide access to this information at the research stage. There is no point in subordinating pricing/inventory data to e-commerce functionality, because even the “right” product is completely wrong if it is out of stock or not competitively priced.
This capability is a significant differentiator. It must be coupled with a powerful recommendation engine that presents the shopper with intelligent options to purchase the same product from a different warehouse (and with a different delivery date), or to order an alternative product at a more attractive price.
We will conclude by analyzing two brands that are taking advantage of Ibexa DXP to implement B2B e-commerce for their complex products.
