In addition, Meta has reduced the price of additional profiles linked to these subscriptions. Previously, users had to pay between 6 and 8 euros per month for each extra profile, depending on phone number database free whether they subscribed through the web or mobile applications. Now, prices have dropped to 4 euros on the web and 5 euros on mobile apps , which represents a reduction of up to 37.5%. This measure seeks to make the ad-free user experience more accessible for families or individuals with multiple accounts.
Less personalized advertising
Along with the price reduction, Meta has introduced a new alternative for users who prefer not to pay for the full subscription. It will now be possible to choose a setting in which fewer personalized ads are shown, a measure aimed at complying with European privacy regulations. This option will allow users to reduce the amount of ads based on their interests and behaviors, although they will receive less relevant ads and are less likely to be skipped.
Meta's decision to reduce its subscription prices and offer less personalized options stems from the requirements of the General Data Protection Regulation (GDPR) and the European Union's Digital Markets Act. The company has indicated that these changes go beyond what is required by the regulations, suggesting that they have been implemented to quell potential criticism from regulators.
The price cut is intended to encourage subscription usage and comply with regulations, but Meta is confident that most users will continue to opt for the personalized ad experience , which remains a pillar of the company's advertising business.
