The blog post
Long-Form Content
The e-book
The case study
The video
The blog post
The blog post is one of the pillars of any SEO strategy. They provide a space to place many short and long tail keywords, they are quick to write and easy to find on Google. Each article has a specific topic that attracts a targeted audience through search engines. A blog post is generally between 500 and 800 words.
To have a blog that works, you must not only post at a regular rate , albania phone number library but also ensure that each article will appear high in search engine results. You must set up a keyword strategy, improve internal linking, add a CTA at the end of each article and optimize SEO. The subject of the blog must of course be related to the website that hosts it .
Blog Posts
Long-Form Content
Long-form content is a text ranging from 1,200 to 5,000 words. While short articles were popular for a long time, long in-depth articles are now preferred. Indeed, more words mean more keywords, more visibility, more conversion... Writing a long in-depth article allows you to delve deeper into the subject covered and provide more comprehensive information . It gives you the opportunity to highlight your expertise by offering rich, documented and well-organized content.
However, you will need to take the time to write a well-structured text that is interesting enough to be fully read by Internet users. Also, avoid talking about something you don't know. You need to know the subject of the article inside out .
The e-book
An e-book or digital book is an ideal complement to a blog . It improves the natural referencing and the notoriety of a company. It is generally offered in PDF format and is 10 to 200 pages long, depending on the subject. It includes a summary, several chapters and different types of visuals. Offering an e-book is above all an effective way to collect email addresses from your prospects .
Its major drawback is that it will take quite a long time to write and format, regardless of the number of pages. Not everyone is a writer, so you will sometimes have to hire a professional who will know how to highlight your company or your product. Whether free or paid, the e-book must solve a real problem for Internet users and be quite entertaining. It will also need to be promoted, with online advertising on Google Ads or social networks for example.
