CTA: It is important to be very clear and convincing. To achieve this, keep these aspects in mind:
Accurate, actionable and should focus on a benefit, i.e. include short, engaging content that entices the user to click. Some examples: Get 40% off, Enjoy the free sample.|
Make it eye-catching and with a simple design. You can make it a link, but the option of making it a button is much more attractive and stands out within the content. Also, from a mobile phone it is easier to click on a button than on a link. Choose a legible font and a color that stands out from the background. You can also include effects in moderation, such as shadows, gradients or australia company email list borders.
Place it strategically, for example if your message is long it is necessary that the CTA is located on the first screen, that is, before the user has to scroll and it should also be located at the end so that they do not have to go back to click on it. It is also important that you have a good management of the spaces when placing it, avoid it competing with other elements that may take away its prominence.
It includes a CTA in the first person but at the same time gives the impression that it is a distant element, for example: Start my free trial, book my trip.
Always remember that to create a newsletter that builds loyalty, you need to send valuable content that is tailored to the interests and needs of each of your contacts.
“Always remember that to create a newsletter that builds loyalty, you need to send valuable content that is tailored to the interests and needs of each of your contacts.”
It is essential that you have an established sales funnel and use automation to send the newsletter to each subscriber depending on the phase they are in the sales funnel.
In other words, create automatic scenarios to send a welcome newsletter, a birthday newsletter, a data update newsletter, or an abandoned cart recovery newsletter, for example.
Sending will be automatically activated when the contact is in any of these scenarios.
Automation is an excellent loyalty and conversion strategy. Know your contacts well and send them the newsletter that provides a solution to their needs at the right time.
The biggest benefits of marketing automation are:
Optimize offers and conversions: Thanks to its detailed generation of statistics, it predicts the consumption patterns of our contacts very well.
Maximize marketing team productivity: Your company's employees' time is freed up from repetitive tasks, giving them space to carry out higher-value projects and strategies.
Increase reach: The automated workflow triggers a series of messages at exactly the right time and at the right stage of the sales funnel for each contact, no matter how large your list is.
Personalize user experiences: In this case, we recommend implementing A/B testing and segmentation. These practices help us understand user behavior within our campaigns and allow us to identify their preferences. This way, we can increase engagement.
Provides up-to-date results: They can be measured intuitively and help us improve future campaigns or actions.
Final Tips
Create an attractive and responsive design
Let's highlight the importance of using an attractive and responsive design when creating a newsletter so that your message is efficient and adapts perfectly to any device.
Advanced email marketing applications allow for several options when it comes to design. First, you can create your own HTML template and import it, then you can create a text-only message, and second, they offer pre-designed and 100% responsive newsletter templates that can be easily customized to save you time creating them.
