3. SmartHR Inc. Success story 4 Source: " SmartHR " SmartHR Co., Ltd. is a company mozambique email list 150000 contact leads cloud service SmartHR, which has more than 60,000 registered companies. The company has succeeded in doubling the number of branded searches in one year through its advertising strategy. Around 2019, the number of competitors in the labor management cloud service market increased, and we were troubled by the fact that our services were being compared based on functionality and price.

As it became difficult to differentiate based on functionality and price, we shifted from appealing to functional value to appealing to emotional value, and succeeded in acquiring customers. Success story 5 Source: " SmartHR " The TV ad, featuring actors Kinashi and Ito, expressed the joy of being freed from tedious tasks by improving work efficiency with a labor management cloud service. This TV ad struck a chord with users and was successful in gaining market share.