All of this has caused people to modify their purchasing habits in some ways, which raises a question: is it a good option to use marketing in scenarios like this?
The answer is yes. In a previous post, we mentioned how gambling data korea phone number companies are doing Marketing in times of Coronavirus and what strategies you can implement to deal with this unprecedented phenomenon.
However, it is also necessary to put other aspects on the table to have a more complete vision of this scenario. Continue reading this article so that before taking any measures such as firing staff or cutting the marketing department budget, you know how to work with this department and make the necessary changes.
Relationship between marketing and sales
The first step is to establish coordinated work between these two areas. This is often a bit complex; however, it is essential to have strategic coordination that keeps the strategies you have implemented and that you are going to implement after doing an analysis of your company working.
*Learn how to improve the relationship between marketing and sales*
The mission of the marketing department is to facilitate the path of prospects towards the product or service so that later, with the help of the sales department, they become customers. Due to the Coronavirus, it is necessary to make some adjustments so that you can adapt to the changes, through an action protocol and perhaps a new planning.
You should know that this should be handled by the marketing department, together with the opinions of the sales team, who are the ones who provide first-hand information on the current market situation.
Your company's analysis
In order to know what changes to make within your company and generate new strategies, you can rely on classic concepts such as the SWOT analysis. This will help you detect your company's internal strengths and weaknesses, as well as external threats and opportunities.
How can you do it?
Collect information, analyze and provide a data filter for the sales department. This will lead to the CAME analysis, in which you will have to Correct the weaknesses you have detected, Address the threats, Maintain the strengths and Exploit the opportunities.
By doing this, you will move on to four possible scenarios that will allow you to change the digital marketing strategies you have in place until now. Or perhaps, start implementing them if you don't have them.
Offensive strategy : when you define strengths and focus on taking advantage of external opportunities. An example of this would be focusing the company on a particular market due to the current situation.
Survival strategy : In light of external threats, it will be vital to correct internal weaknesses. It is used as a last resort.
Defensive strategy : in line with external threats, it focuses on internal strengths. The goal is to protect the company from a threat that arose with the pandemic, for example.
Reorientation strategy : based on external opportunities, internal weaknesses must be taken into account.
Having the right tools
After analyzing the situation of your company or brand, you will most likely need to resort to new techniques and processes to create or improve your marketing strategies.
At Kayzen, we can help you leverage your company's strengths through different digital marketing strategies to achieve your goals. We are fully familiar with the process of attracting potential customers through content generation, as well as the development of generated leads so that the sale can be closed.
If you don't know what to do during this contingency, come and get in touch. We want to listen to you and offer you a solution according to your needs.
