Instead of treating all your visitors like they’re “hot prospects” who are ready to buy immediately, you should create different conversion goals for hot and cold prospects.
For hot prospects, the conversion goal list of romania cell phone numbers is simple: buy now. Your messaging needs to push these prospects towards an immediate sale using a time-limited discount or deal.
You’ll need a secondary conversion goal for cold prospects, which is typically getting them to sign up for your email list. After getting their contact details, you’ll be able to communicate with them over time and nurture the relationship until they’re ready to buy.
For this reason, you need to show cold visitors content that makes them want to subscribe, like a downloadable ebook.
Let’s see how it works in action. Here’s a great example from a couple of BOOM!’s campaigns.
They offer an ebook as a lead magnet for cold prospects who are interested in their product line, but aren’t yet ready to make a purchase:
Obvi popup design
For their hottest prospects (who have expressed the most interest in BOOM!’s content or are about to abandon their cart), they use the offer of a 10% off coupon as an incentive to buy now rather than later.
