Content They Receive From A

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Some Of The Unique And Powerful Data Points Include:% Of Respondents Call The Material They Get From Businesses “extraneous” And Sought Content From Other Sources To Confirm Its Validity.% Say They Receive Too Much Material From Businesses.% Say The Content Is More Focused On Style Than Substance.% Of Respondents Say They Value Competitive Comparisons – And They Aren’t Getting It From Vendors.but Phyllis Says One Finding Underscores Content’s Role In Driving Revenue: % Of Respondents Say They’re Unlikely To Expand Contracts If TheBusiness Isn’t Valuable Or Helpful.


“i Can Think Of No Better Point To Make In This Discussion philippines phone number material About Content And Revenue Growth Than That,” She Says.but Marketing Teams Often Overlook This Revenue Opportunity. “no Matter What You’re Selling, Chances Are You Need To Focus On Retention. And That Means The Content Journey Has To Continue,” Phyllis Says.“we Find, However, There’s Always So Much Pressure On Marketing To Sell That The Pre-customer Stages Of Content Planning Get More Attention.”customers Drive Revenue.



Content Influences, Attracts, And Engages Customers.if Your Goal Is To Improve The Customer Experience, Then Improving The Content That Aligns With The Entire Customer Experience Should Make A Significant Impact. After All, Content Is A Crucial Part Of The Customer Experience That Drives Dollars To Your Business.according To @forrester Research, % Of #bb Buyers Are Unlikely To Expand Contracts With A Business If The #content They Receive Isn’t Valuable, Says @phyllismusings Via @greglevinsky @cmicontent.share On X Building Blocks For Content Intelligenceso, How Do You Make Sure You Focus On The Content That Has The Best Chance Of Influencing Revenue? As Usual, It All Comes Back To Strategy.