When we need to look something up quickly on the Internet, we probably won't wait until we get home, turn on the computer and only then look for the answer. Instead, we'll use a mobile phone and find out everything right away.
This is how most people think and, having recognized this already established trend, most websites today are also being optimized for mobile phones.
Social networks and various platforms have for quite some time had their own versions in the form of applications that you can download through the Play Store for Android or the App Store for Apple device users.
And we have to nigeria phone number library agree that it definitely makes doing business easier and satisfies our desire to not miss out on anything that interests us.
Statistics on mobile Internet traffic give us very important information:
In the United States, consumers spend 90% of their mobile time on apps.
Mobile Internet has grown by 504% in daily media consumption since 2011.
In 2019, there were 3.986 billion unique mobile internet users. The total number of active internet users is 4.388 billion.
The conclusion is simple: mobile Internet traffic is growing and will continue to grow. And that is why it should be used to its full potential.
Pop-ups are an important part of your marketing strategy and one of the most effective ways to capture your visitors' attention.
To serve their purpose, they need to be mobile-friendly, just like the rest of your website.
In this article, we will show you how to create high-converting mobile popups for 2020.
Why is it important to have mobile-friendly popups?
Everything on your website affects your ranking in Google search. The factors that determine who ranks highest in the results are numerous and change almost every day.
But still, there are some factors left, such as:
Page load speed
Text readability
Keyword Match Option
Friendly experience
Low bounce rates
Mostly, people don't want to waste time waiting for their website to load.
It can also create a bad experience for visitors if they come to your website and see a pop-up that they can't get rid of or if they can't understand what you wanted to convey because the dimensions aren't mobile-friendly.
It will create an unprofessional impression from the start and people will leave your website without ever coming back. This again leads to lower rankings on Google and overall creates a cyclical process which in this case will negatively affect your business.
And you certainly don't want that.
Mobile popups should be used to achieve better and higher goals, nothing less.
And here's how to get there successfully!
1. Choose a suitable pop-up tool
To design high-converting mobile popups, you need a tool that makes this process easier and saves you time, not the other way around.
You don't need any developer or designer skills to be able to use them because there are tools that work on the principle of a simple drag-and-drop interface and are intended even for beginners.
Select a popup tool that includes the option to create mobile popups. This is very important.
One such tool is poptin , with the help of which you can create amazing mobile popups in minutes.
best popup apps for bigcommerce poptin editor
2. Make mobile pop-up design visually appealing
In 2020, people are already accustomed to the fact that marketers would go out of their way to sell them their service or product. Therefore, they tend to almost automatically reject such offers.
However, what you can do is create a mobile popup that stands out from the crowd and grabs your users’ attention more effectively.
Your popup can fit in with your website's visual identity, but it can also be a little different and more noticeable.
Take advantage of the options available and change fonts, colors and backgrounds to create the perfect set that will catch everyone's attention and make them look at it and discover more about what is offered.
mobile popup window example
In this example, you can see how the most important segments are highlighted. The number itself, which indicates the discount rate, is in bright red and is much larger than the rest of the text placed in the popup.
The call to action button stands out clearly from the rest and literally asks for an action that will give the visitor a certain privilege.
With offers like this, you're much more likely to succeed in expanding your email list and generating sales, as you're giving your target group additional value but also rewarding them with a great discount.
3. Show the irresistible offer
When you are in business, you need to know who you are targeting. Of course, we are talking about your target group.
Only when you understand your audience's wants and needs can you define a great offer they can't refuse.
Some of these offers may be:
Subscription to your newsletter
Invitation to participate in a raffle
Opportunity to take advantage of the discount.
Action as 2+1 free product
Download an eBook or Online Course
Based on your audience's affinities, you should also determine the offer you will use to create engaging copy in a mobile popup.
4. Use the transparent CTA button
The CTA button should not contain more than a few words. These can be words like “ Submit ”, “ Sign me up ”, “ Subscribe ”, and similar.
It can also be “ Send me the coupon ” as we saw in the previous example.
It's just one click away from the action you want the visitor to take, which is why the CTA button should be clear and simple.
Remember to differentiate it from the rest of the mobile popup by making it more effective and in contrast with the overall color scheme of the window.
5. Don't cover the entire screen space
Even though you want to draw the visitor's attention to your offer, a mobile pop-up should not take up the entire screen. Especially since mobile screens are much smaller than desktop screens.
First, you are likely to confuse a visitor because they will suddenly no longer see the page they were on and will likely decide to leave your website.
Second, you need the "X" button to be visible enough if you want to give your visitor the option to disable the popup and continue where they left off.
As in the example below, leave enough space for your website page to be visible and a well-designed popup will definitely be noticed.
mobile popup popup example
6. Use activation options wisely
Let's be honest, no one wants to see a pop-up as soon as they enter the website that doesn't allow them to find what they came looking for.
That's when the triggers kick in.
The best time to display your irresistible offer in a pop-up is when a visitor has already shown some interest.
There are numerous activation options to choose from.
Best Popup Apps for BigCommerce Popup Trigger Options
Some of the most important ones are:
After a certain amount of seconds that the visitor has spent on your website
After scrolling a certain percentage of the page
When you click on any link, image or any other element
When a visitor starts to leave the website
Exit intent technology is a very important element because it represents the last attempt to retain the visitor, and this is the moment when some special value or USP (unique selling proposition) needs to be expressed.
mobile popups poptin mobile popup example
What we are trying to say is that we don't want to annoy the visitor but rather encourage them to take a specific action that is clearly defined by the CTA button.
