But That Doesn’t Mean You Should Take An Opposing View If You Don’t Believe It.the Next Time You Tackle A Thought Leadership Asset, Research What’s Already Written Or Said About The Topic And How It’s Typically Expressed. Then, Ask If Your View On The Topic Differs From Your Content Competitors’.if So, Brainstorm The Possibilities And Pick The One Most Relevant To Your Audience. If Not, You Can Still Create Something Different By Looking For An Underdeveloped Or Unaddressed Point Or Angle On This Topic.
When Reacting To Published Research, Most People Write Thought paraguay phone number material Leadership Pieces Around The First Statistic Or hat Bucks The Mainstream (Without Taking An Opposite View You Don’t Believe), Go Deeper Into The Results. Find Different Stats Relevant To Your Interest Audience And Frame Your Content Around That.you’ll Attract More Attention If Your Approach To Thought Leadership Avoids The Same-old Story, Says @anngynn Via @cmicontent.share On Xexample:let’s Use The U.s. Workplace Survey Again.
The Fast Company Article Focused On The Workplace Effectiveness Chart Presented On The Webpage For The Report (As The Screenshot Below Shows).screenshot Showing A Research Chart Near The Top Of Gensler Site Page Called How Can We Design A More Compelling Office Of The Future?image Sourceunexpected Alternative:but You Can Dig Deeper Into The Research To Find A Fresh Angle.with Most People Focused On The First Or Most Obvious Chart, Look For Something Less Expected Buried Deeper In The Research.