It helps you collect valuable information about your customers while providing a fun experience. Not only will you generate leads and collect email addresses, but you’ll also learn about your potential customers’ interests, concerns, and preferences. You can even use a quiz funnel to direct visitors to specific products that will solve their problems.
This article unpacks the essence of morocco phone number list a successful quiz funnel, outlining its significance, benefits, and a step-by-step guide to creating your own.
As we explore this innovative marketing strategy, we’ll showcase seven quiz funnel examples from top ecommerce brands, highlighting their purpose and impact.
Let’s get started!
What is a quiz funnel?
A quiz funnel (also known as a quiz marketing funnel or a product recommendation quiz funnel) is essentially a survey form that users fill out to learn something about themselves.
Operating much like a personality quiz, these interactive tools have likely caught your attention—perhaps you’ve even indulged in one to discover your skin type or determine the ideal shampoo for your hair.
Visitors begin to move through the quiz funnel by answering a series of questions. After they’ve answered all the questions, they’ll get the quiz results, which tell them what type or category they fit into.
Each possible result of the quiz funnel represents a different user segment, which you can use to deliver personalized product recommendations and tailored messaging.
