This is a consequence of the great competition that has arisen iraq telegram data with the arrival of new technologies, where companies need to find ways to stand out from each other.
What is Account Based Marketing (ABM)?
The main objective of Account Based Marketing (ABM) is for the marketing and sales teams to work in a unified manner, not only to attract new customers, but also to retain or impact those who already work with us. In this way, we can carry out cross-selling or sell products/services to other offices.
All of this, through messages and actions that are completely personalized for each type of account or company we are targeting . Thus, providing a specific message for each of them so that they feel identified.
One of the most impactful actions for ABM is content marketing . Generating and publishing content on the company blog allows for creating personalized posts or articles aimed at the buyer persona or different buyer personas that a company may have.
For example, if one of our products or services is the solution to a common problem faced by certain companies in the technology sector, we should send them a post explaining what problems they encounter on a daily basis and how we can solve them.
Other examples of these tools are the creation of multi-channel campaigns such as email, mobile, events, advertising , among many others.
ABM is certainly great, but as a B2B company, what benefits does using this strategy bring you? To find out, keep reading.
Benefits of Account Based Marketing (ABM) for B2B companies
As we have mentioned in previous paragraphs, ABM strategies aim to create a micro plan for each type of client , thus allowing the needs of each of them to be met.
However, using ABM not only brings benefits for customers, but also for us as a company. Do you have a B2B company? Then, here are some of the main reasons why you should use Account Based Marketing.
