- Attention : This is the phase where we create content or campaigns to capture the user's attention.
- Interest : This is where we must show our best to demonstrate that we are what they need.
- Decision : This is the part where we want the potential client to opt for our products and/or services.
- Acquisition : involves the closing of the sale
On the other hand, the purchasing process is determined by the same acronyms, but they follow a different process:
- Attention : the consumer realizes that he has a need
- Interest : the user needs a solution for his/her needs, and decides to look for companies that can help him/her. This is where the sales department would also come in.
- Decision : after being informed, you take action and analyze what type of iran telegram data offer interests you.
- Acquisition : the purchase is closed
As we can see, both processes are closely linked to the client, so we must work along that path to offer the need they are looking for.
Surely, you know the well-known sales funnel or sales funnel that has been with all of us who are dedicated to the world of marketing for a few years now. The funnel has been present in all the inbound marketing strategies that many marketing departments and/or agencies have carried out and are carrying out. If you focused your efforts around the funnel, your success was assured. However, many professionals have realized that the purchasing process has changed, as Hubspot points out , the process has taken a turn and is based on the client.
Nowadays, the client or consumer has an exorbitant power and can help your company grow exponentially. Therefore, it is important that they are at the center of your strategy, a situation that does not occur with the funnel, since it takes the client into account but in a much more secondary way, that is, it focuses all its energy on attracting clients and when it achieves them it starts again.
Given this approach, it is necessary to redirect the strategy towards a model where the user is considered the center. If we manage to align actions such as content marketing , social media, SEO, analytics, email marketing and customer recommendations, we will be talking about the: customer-based model.
