The main benefit of a direct email marketing campaign is the high conversion rate, as communications are sent to very specific targets.
To create successful DEM campaigns, it is important to focus on clarity of information. It is therefore essential to avoid technicalities that people outside the reference sector may not understand and involve the public by offering them what they need without being too insistent.
Let's see specifically what DEM campaigns consist of, how they can be created and exploited to the best and what the differences are with a simple newsletter.
DEM: What does it mean?
DEM is the acronym for Direct Email Marketing, which is afghanistan whatsapp number data 5 million the set of all those email marketing strategies that allow you to create and then distribute direct communications via email. The objectives can be multiple: increasing the relationship with the brand or the audience, sending specific information or reporting the release of new products or services of the company.
What is a DEM?
As we have already seen, DEM marketing refers to a set of promotional activities that are carried out online and are based on sending emails to a specific database of contacts . A very specific target is selected and then personalized emails are created to send to those contacts. The goal of DEM campaigns is to obtain optimal commercial results in the shortest possible time.
There are different types of direct email marketing campaigns that can be carried out, but in order for them to achieve their objective, it is essential that they are addressed to the right target. In this way, it is possible to obtain greater involvement and high opening rates. Let's discover together what different strategies can be useful for reaching your objectives and improving your ROI.
Discounts and special offers
DEM campaigns that send discounts or propose special offers are those that are forwarded most frequently to contact lists as they are the ones that generate the greatest number of sales and conversions on the website. In any case, these are emails that you need to pay particular attention to when sending, as they could annoy potential customers: they are in fact very specific emails that, if sent too frequently, could push users to unsubscribe from the newsletter. In these cases, it is important to send targeted emails to very specific recipients and on specific occasions.
Holiday Offers
Holidays and anniversaries, such as Christmas, Valentine's Day or Mother's Day, are moments that are particularly felt by users, and for this reason they can constitute excellent hooks for creating targeted campaigns aimed at proposing special offers and promotions. Users know that in these periods their favorite brands usually send promotions and therefore wait for the best moment to make purchases.
Launch of new events
To launch new events, you can send a newsletter to all the contacts in a list to inform them of an upcoming news and then proceed with targeted DEM campaigns based on the reactions of the various recipients. The purpose of these campaigns is to generate the greatest possible number of conversions.
Upgrading a service
Another very common DEM campaign is to invite users to upgrade a service they are already using. For example, you can invite them to switch from the free version to the premium version of a certain service.
How does a DEM campaign work?
One of the main aspects to keep in mind is that DEM marketing works best only if it is supported by a good basic email marketing strategy and if the target audience of each individual campaign is carefully chosen. Specifically, it is necessary to take into account the interests of customers, their peculiarities and carefully study how to set up the structure and graphics of the forwarded emails.
To optimize a DEM marketing campaign, it is important to have a database of contacts who have expressed their consent to the processing of personal data and to the GDPR: only in this way will it be possible to send your advertising communications without problems. To send DEM campaigns, it is essential that the contact list is profiled, segmented and targeted: these are, in fact, the essential elements for the success of the sending.
With profiling, you can send communications that are perfectly in line with the interests of certain targets and therefore create what is called targeted email marketing . Thanks to segmentation, you can divide the email addresses in your database into large groups chosen based on your marketing strategies. Through targeting, you finally set a precise objective and divide your email addresses based on well-defined elements such as age, gender, interests or specific hobbies.
