Whatever your industry, staying up-to-date with current events in your field is essential to staying competitive and satisfying your customers . And the same is true for SEO! Find out how to set up your SEO monitoring without further delay . As a bonus, you'll have 7 websites and 5 Twitter accounts you can start following as soon as you finish reading.
Quick read: summary of what you will learn in this articleWhat is SEO monitoring ? A concept aimed at staying informed about current SEO news.
Why monitor natural referencing : 3 good reasons to follow SEO news.
How to do SEO monitoring : the right tips to be effective and not miss anything.
Sites to follow closely : 7 websites to visit to stay up-to-date on current SEO practices.
Social Media to Check Out : 5 Twitter Accounts to Add to Your SEO News Tracker
Read on to learn more about each of these themes.
Definition of SEO monitoring?SEO monitoring means keeping up to date with all the latest news related to natural referencing . This includes, of course, updates to search algorithms , but also changes in how Internet users use search engines and websites.
To do this, you need to be on the lookout for all available SEO information . This means you're constantly scanning the web for information. You can then adapt your SEO strategy at any time and update your content to avoid losing your precious positions in Google's SERP.
3 good reasons to monitor natural referencingBy staying informed about SEO best practices, you:
know current trends ;
stay competitive ;
Consolidate your positioning on search engine results pages.
1. Search Engine Trends
In 2021, 14 Google algorithm updates were officially announced, and 22 more are suspected (they have not been confirmed by the Mountain View giant). This means there was an update every 10 days !
Infographic of Google updates in 2021 (MOZ)
Infographic by: https://www.oncrawl.com
Even if they are not all major and therefore do not require any adaptations on your part, you understand why it is so important to do SEO monitoring. However, if you are not informed of a core update , you risk being penalized for a practice that until then was tolerated by Google.
You may also be unaware of Googlers ' new needs and, as a result, may not be optimizing your content accordingly. This is particularly true with the advent of voice search and the rapid need to work on long-tail keywords to adapt to this new practice and attract highly qualified traffic to your website.
2. Ahead of your competitors
Find information before your competitors to outrank them in the SERP ! This is a major benefit of frequent SEO monitoring. Of course, you must quickly adapt your off-page and on-page factors to stay ahead of your competition.
A quick daily check-up ensures you're up to date on the latest SEO news. It's certain that the news will spread quickly, but if you're ahead of the curve, you could gain a few spots in Google's search results.
3. Consolidation of your Google positioning
SEO monitoring also helps maintain your ranking on Google . Indeed, it's a direct consequence of the two previous benefits. By taking SEO news into account as soon as it becomes available, you can make the necessary updates.
This way, you're not caught off guard and can constantly respond to changes in search algorithms and user needs . This way, you can constantly optimize your site for Google and improve the UX. As a result, the next time Googlebot visits your site, you won't be penalized.
How to do SEO monitoring?How to do SEO monitoring?
Ideally, you should perform a daily IT monitoring . This can only take a few seconds if there are no new features. It's best to create a daily routine . You could check the latest SEO news while you're having your morning coffee or on public transport. It's up to you to integrate this new habit according to your reality!
SEO monitoring should be carried out on two main communication channels: specialized sites and social networks (primarily Twitter). However, to avoid wasting a lot of time, here are two tips :
Consolidate all the sites you follow into Feedly . This way, you can quickly see the latest information published in one interface.
Create a professional social media account to only access messages relevant to your industry and SEO.
Once you've found an important press release, you should save it so you can access it when you need to update it . One way to do this is to use Evernote . The advantage of this powerful tool is that you can access all your links for free from your mobile and computer.
7 sites to follow for good SEO monitoringBelow you will find a list of sites and blogs, in French or English, that you can confidently add to your favorites to monitor SEO news .
1. Google Blogs
Obviously, to stay up-to-date on SEO news, the best thing to do is to seek information directly from the source ! Google (sometimes) announces upcoming updates and best practices to implement to optimize your SEO.
On the Google blog , you'll find general information about the company (several articles per day). While the topics aren't always SEO-related, you'll find everything you need to know to stay up-to-date with the most widely used search engine.
The more specialized Google Developers blog shares information less frequently. However, the posts cover changes to algorithms and contain guidelines for content marketers .
2. Abundance
Created by belize phone number data Olivier Andrieu, a French SEO specialist, Abondance is a blog dedicated to SEO. Every day, you'll find an article informing you of the latest news from Google .
News stories are often translated from English-language sources and contain insightful comments and insights . If you prefer audio content, the texts are often reproduced in detailed videos.
3. Search Engine Land
If you're fluent in English, Search Engine Land is a must-read American blog for SEO news . This webzine offers several pieces of content per day aimed at SEO experts.
Their greatest strength is their ability to spot SEO trends and plan the actions to take accordingly. You'll also find detailed tutorials to easily apply updates to your website.
4. Moz Blog
Another must-read blog for SEO experts , Moz has a team of editors specializing in SEO and web browsers. This American site is therefore considered a reference in this field.
The frequency of publications is significantly lower than that of Search Engine Land. Nevertheless, the quality of the information is excellent! Furthermore, they offer very useful practical advice for all web marketing professionals.
5. The SEMRush blog
