5 Google Ads strategies to boost your e-commerce site

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If you're looking to promote an e-commerce site, your Google Ads strategy may include Google Shopping.

This tool allows you to highlight products on Google search results pages, as well as on its Display network and partner sites (Gmail, YouTube, etc.).

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While some Google Shopping results india phone number data are the result of organic SEO, others are labeled "Sponsored," meaning they are linked to a Google Ads campaign .

This feature is interesting for online store owners who want to promote their products to a wide audience.

If this is your case, you will first need to create a Google Merchant Center account : this tool centralizes all the data relating to your products which will later be included in your Google Ads.

When the two tools are connected, you set your budget and bidding strategy, and track the performance of your campaigns directly from Ads.