Adapt your marketing content to the stages of the customer journey

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Write eye-catching social media posts,

Write relevant and well-structured blog articles,

Create compelling sales pages that inspire action,

Send newsletters that people want to read and share…

In short, writing quality iceland phone number data content is more important than ever, regardless of the medium used or the target audience. It's even said that content is king : without it, there are no results! It's a pillar of your digital marketing strategy.

This is a challenge that many companies have embraced today, particularly with the implementation of an Inbound Marketing strategy . Gone are the days when an advertisement was enough to attract customers. Today, the purchasing journey has become more complex, communication channels have multiplied, as have consumer expectations. To attract customers, you need to redouble your efforts... and content.

Yet, many businesses make a crucial mistake that diminishes the results of their content marketing: they neglect a large part of the customer journey. They often focus on:

either at the beginning (top of the sales funnel): they offer poorly targeted informative content to gain notoriety, without seeking to qualify visitors subsequently;

either at the end (bottom of the sales funnel): they only offer commercial content, with promotions, discounts, special offers to guide the Internet user towards conversion... without knowing if they are really interested or if they have sufficient knowledge to take action.

Why is this a mistake? Because they systematically overlook all other potential leads. This unbalanced content strategy therefore leads to lost sales !

That's why today we're going to explain how to adapt your marketing content to the stages of the customer journey: a fundamental element for improving conversions, from acquisition to loyalty.