Stages of creating a brand for a new company

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1. Go back to the roots. Go back to the beginning of your journey and describe what you went through before you created your business. Perhaps you were influenced by your hometown or by meeting one of the leaders of the network industry

2. Create a slogan. Choose a phrase that will become the voice of the brand. Write out a list of words that you associate with yourself and the new project (for example, “quality,” “honesty,” “money,” “people,” “family”) and viber data select three key words that will comprehensively describe the atmosphere and spirit of the company.

Using the example of a startup that treats dogs with CBD, its founder came up with the words “loyal,” “warm,” and “confident.” Confidence was demonstrated in the need to focus on the end result that the product will bring; warmth was demonstrated in the fact that the brand conveyed a warm, homely atmosphere; loyalty was demonstrated in the global desire to achieve loyalty between the client and the company, the company and dogs, dogs and their owners.

3. Choose a company name. The name should be easy to spell, read, and memorable. As your startup grows, you can revise your product range, enter new markets, etc. Imagine if Jeff Bezos had named his business “BooksOnline” instead of “Amazon.”