Network company brand. Promotion of a new MLM project

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One of the main mistakes of entrepreneurs who launch their MLM startup for the first time is saving on the creation and development of the project brand. In this article, we will tell you why branding is so important for network business and how to increase the recognition of a new company.

What is a company brand?
Objectively speaking, a brand is a complex of associations and emotions associated with a company in people's minds. When talking about project branding, we mean the process of creating the necessary idea about it.

Branding strategy involves generating a name, slogan, logo, and other design nuances (such as specific symbols and color palette) that can distinguish a company from its competitors.

Why is it so important to brand your business online?
In both network and traditional business, the rule is that customers come line data to the brand. Attracting new customers and distributors is the main goal of branding.

A popular brand gathers a loyal audience around itself - people who are used to, attached to the company, buy its product and recommend it to their loved ones. A committed consumer will choose the products of a company he likes, even if there are analogues on the market. By popularizing their brand, companies:

1. Increase their recognition;

2. Attract the attention of potential business partners;

3. Establish product distribution.

Gerald Zaltman (Harvard University professor, author of the book "How Customers Think: Key Insights from the Market") claims that each of us keeps the names of 1-3 major brands in our heads and in 95% of cases we make decisions in their favor. This happens absolutely subconsciously. Only in 5% of cases, consumers are guided by some other factors and pay attention to products that are new to them.

Also, a popular brand is easier to monetize. As your business develops, you can afford to adjust the company's pricing policy and recoup the costs of promotion.