By creating such a space within the market, you can

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- create a completely new industry and, accordingly, a product. For example, following this strategy, eBay created the online auction industry;

- change the boundaries of the existing industry and modify your product. Thus, you will naturally engage in the improvement and development of the chosen business area.

Most companies choose the second path and modify the bank data boundaries of existing industries. For example, Apple, realizing that they cannot surpass Microsoft in terms of computing power of their devices, decided to change the focus to improving the design and convenience of the user interface. Thus, they became a cult in their niche.

Look at your business from a different angle and imagine what innovations you can implement to attract the attention of new customers.