This talk also covered the benefits of AI support for creating better texts, or rather, the perfect SEO text. I was really excited to learn about the tools and resources that could be useful for my daily SEO work. Johanna Hartung first talked about the requirements a good text must meet, then went into the process, and finally, she highlighted optimization again, which is what matters in a good AI text.
Since Google is attaching increasing importance to the EEAT (Experience, Expertise, albania phone number data Authoritativeness, Trustworthiness) criteria in its quality guidelines for rankings, the biggest challenge for AI is to meet these requirements.
EEAT criteria that are important for AI texts:
Is the content unique?
Is there any significant new information?
Does the content provide a good overview of the topic?
Is there clear information about reliable sources?
Is there evidence of the author’s expertise?
The problem is that there are certain points to consider when writing AI texts and there are also various pitfalls that you need to be aware of so that an AI text is not downgraded by Google:
The TOP tools for writing a good AI-based SEO text
Johanna highlighted two tools in particular that should be used to create good AI texts: frase.io and neuronwriter.com.
Advantages of using Neuronwriter
While fraise.io allows you to individually add your own information, Neuronwriter is a comprehensive content marketing tool that can significantly simplify SEO efforts. Neuronwriter is used to create the outline (a kind of structure for the text), allowing you to include relevant competitors in addition to defining keywords.
Using a content score, you can check how closely your keywords match those of your competitors. You can then either choose your own headlines from the ones that use them, or let the AI create the headlines for you, where you can enter specific keywords beforehand.
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