The digital marketing agency Cyberclick defines email marketing as “a communication tool with the user that allows us to send messages to their email, adapting the content to different recipients to achieve a variety of marketing objectives .”
The content of these emails is varied. The user may receive gambling data malaysia a newsletter with news related to the company in question . It is also common to send emails with the aim of attracting new customers by offering deals or discounts.
Once the email user becomes a customer, administrative emails are common to send specific material or thank the user for the purchase made.
Furthermore, these emails must be adapted for reading on mobile phones, given their current popularity. “To do this, optimising the reading of emails on mobile phones is essential, as well as knowing the audience, their consumption habits and the device they use to view the email, so that the strategy can be adapted to each case,” notes the Cepymenews website .
According to the aforementioned company, email marketing generates significant benefits , which are measured through the Return on Investment (ROI). ROI is not the only metric used to analyze the results of these mass mailings. Other tools measure the opening rate, bounce rate or click ratio of an email marketing campaign.
All those professionals who wish to expand their experience in techniques for attracting new clients will be able to achieve their goal with the university programs sponsored by FUNIBER . One of the courses offered is the Master's Degree in Strategic Marketing Management .
