It works like this: a person enters a keyword into the search bar, for example, “car repair in Kaluga” and gets two types of results: contextual advertising announcements (marked “Advertisement”); organic search results (links to commercial sites and aggregators - up to 10 on the first search page). However, contextual advertising may appear not only during the search for necessary information or goods. Algorithms remember the user's interests, their search queries and display relevant advertisements on third-party sites, for example, in the form of smart banners.
So, if you were looking for fishing equipment stores, after germany telemarketing a while you will see ads with similar content in Yandex.Direct. In contextual advertising, you pay for a thousand impressions or for each user click - it depends on the chosen payment option. The contextualist can regulate: traffic; number of applications. Advertising can be paused, adjusted, tested, relaunched, and ads that do not generate leads can be excluded. If you do not optimize, there is a risk of wasting your budget on non-targeted traffic.
Users can simply follow the link and leave the site without performing a conversion action. You will pay for clicks that do not bring results. Calltouch Academy How to get your website to the top of search results Choose a unit and watch. Everything is simple and transparent, without entrance exams and built-in purchases. Read more SEO SEO or search engine optimization is a set of measures aimed at raising a website to the top of search engine results.
An SEO specialist strives to ensure that the website is among the first in the search engine results rating for certain queries. Let's say a person decides to buy headphones of a certain brand in an online store. He enters a commercial query, for example, "buy Samsung headphones in Moscow". In this case, he is interested in organic search results - the top links, under the ad block. If your site is at the top, he will go to it and place an order, provided that the price suits him.
