Use favicons that are easily accessible and up-to-date

[samiaseo75]

Sites should use favicons that are easily accessible and up-to-date so that Google can properly load and display favicons. Sites should place favicons in the root directory of the site or in a subdirectory that is specified in the <link> tag of the page. Sites should also ensure that favicons are available to all users, including those using browsers that do not support favicons. Sites should also regularly update favicons if the identity or content of the site changes.
Why do we care?
Page titles and favicons are important elements fusion data that help websites present themselves and their content in search results. Page titles and favicons help users quickly understand what a page is about and where it comes from, and decide whether to click on it. Page titles and favicons also help websites increase their visibility and credibility in search.

Google now supports page names for subdomains on mobile devices, allowing websites that use subdomains to better present their identity and content in search results. Google has also updated its help documentation to explain how to use page names and favicons to optimize your site for search.

Therefore, websites should optimize their page titles and favicons to provide the best possible search experience for users. Websites should use structured data, HTML titles, page content, and links to determine the name of the website that they want Google to display. Websites should also use favicons that are simple, recognizable, appropriate, and up-to-date to represent the website or page. This will improve the experience for users searching for specific information or content.