The type of account used to run a digital marketing campaign is TikTok For Business. Because, there are various features that make it easier for business people to run promotions, such as:
Analytics. Business accounts get access to the analytics page which contains information about the development of the business account up to the number of views.
Email contact. You can fill in your email address on your TikTok profile, band database making it easier for potential clients to contact you.
Post Scheduler. This TikTok feature can help you schedule posts up to 10 days in advance.
TikTok For Business accounts have access to over 100,000 copyright-free songs to use in creating videos.
However, the number of TikTok followers turns out to be a parameter for using certain features. For example, to add a website link to an account. Quoting from the TikTok Business Help Center page , a TikTok business account needs at least 1000 followers to be able to add a link to its profile.
Thus, it can be said that the number of followers on a business account on TikTok is quite important, especially for new accounts.
Commercial Music Library
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