Omnichannel is the foundation on which hospital marketing is based, which, through multiple forms of contact, aims to prevent patients from falling into misinformation.
Telemedicine, staggered appointment times and virtual check-ins are all actions in the marketing strategy. Regarding content, Emblue stresses the importance of offering training content to users through newsletters, bulletins, or through social networks.
“The pandemic not only brought to light our concern chinese overseas africa database for health, but also for education, work and even our future. Because of this, in all your communications, use sensitive, friendly, transparent and trust-inspiring language,” the company says.
The LoopCreativo design studio offers different examples of hospital marketing strategies:
Redesign the website to adapt it to mobile devices and make it easy for users to use.
Offering an app for mobile phones and other devices: in response to the rise of mobile phones, a hospital in Valencia (Spain) designed an app for surgical patients .
Use QR codes that redirect to the website in a simple way.
Disseminate audiovisual content through its own YouTube channel, as a hospital in the United States has already begun to do .
FUNIBER sponsors numerous university programs focused on offering professionals complete and up-to-date information on communication strategies in the healthcare field. Some of the courses offered are the Master in Business Administration and Management (MBA) or the Specialization in Communication and Digital Marketing in Health .
Sources: Hospital and healthcare marketing: how to respond to a pandemic?
Hospital marketing strategies: 5 ideas that work
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