The background color is the first thing your visitors see when they land on your page. This color sets the tone for the overall user experience. For example, if your brand is young and vibrant, bright and bold colors might be a good choice. If you’re selling luxury products, darker or neutral tones might convey the sophistication you’re going for.
Consider Amazon, for example. The company opts for a clean white background on its website, creating a sense of simplicity and ease of use. This doesn’t distract users from the products being sold, making the buying journey easier.
2. Contrast to Draw Attention
Another effective technique for fax lists using color on your landing pages is contrast. This involves using colors that stand out from each other to draw attention to key elements on the page.
For example, many websites use brightly colored call-to-action (CTA) buttons on a neutral background to grab users’ attention. This makes visitors more likely to click on the button, increasing conversion rates.
Netflix, for example, uses a simple color scheme with a black and white background and vibrant red buttons. This creates a strong contrast that makes the subscribe button stand out.
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