The internal communications department is also chinese overseas canada database obliged to disseminate all information about the crisis, offering prevention and health recommendations, guidelines defined by the company and possible actions to restore normality.
At this time, transparency is necessary to ensure that dialogues are genuine and allow employees' questions and doubts to be resolved, especially with regard to changes and adaptations to the new scenario.
In addition to internal communication, relationships with partners, customers and all employees through active and assertive communication can generate loyalty and create a stronger and more powerful community. In this case, external communication is essential.
Many departments have created specific pages on company websites to provide information about the coronavirus, vaccines, and the measures the company has taken to adapt to the circumstances.
In addition to the pages, many social networks featured specific motivation and self-improvement campaigns, a task that required communication pieces from creative teams capable of involving clients and partners in positive and encouraging messages, even in times of sadness, anxiety and instability.
Corporate social responsibility will have even more weight when things get back to normal. It will be necessary to add value through social actions that can mitigate the impact of the virus in different communities, offering help. The communications department will be important in creating these channels for disseminating and promoting corporate aid to the community.
