splash page that improves the website's user experience

rupaseo99 · Post by **rupaseo99** » Thu Mar 27, 2025 10:48 am

Use a simple form

The third best practice for lead generation splash pages is to use a simple form. Ecommerce businesses often use splash pages to announce special offers and encourage visitors to leave their information in exchange for something valuable, such as a discount.

Lead generation is one of the most common goals for splash pages, but for best results, they should include a simple form with limited fields. A complex or lengthy form can discourage visitors from completing the process.

Instead, focus on collecting only the most essential engineer data information to achieve your lead generation goals.

To create a simple form for your homepage, follow these tips:

Limit the number of fields : Keep the form as short as possible to reduce friction and increase completion rates.
Use clear and concise labels : Make it easy for visitors to understand the information requested.

Optimize for mobile devices : Make sure your form is easy to fill out on small screens.
A simple, easy-to-use form, like the one in the example below, can increase the likelihood that visitors will complete the process and become potential customers for your business.

conversion-focused homepage

What is the average conversion rate for a Splash Landing Page?

While the average conversion rate for splash pages is uncertain, we can use data from general landing pages as a benchmark. The average CVR for landing pages across all industries is 2.35% , but some sources, like HubSpot, report a higher average, around 5.89% .

This can be a good benchmark for setting achievable goals for your splash page-based campaigns. However, you should remember that ongoing conversion optimization can help you achieve above-average results.

Once your landing page is live, you should track its performance with professional tools like Landngi's EventTracker . The data collected will help you make informed decisions about fine-tuning your splash pages, which is the best proven method for increasing conversion rates.