2. Responsive and mobile-first design
With over 50% of global traffic coming from mobile devices , ensuring your landing page is responsive is no longer optional – it’s mandatory.
Tip :
Make sure all page elements (images, text, CTAs) adjust perfectly to different screen sizes.
Test your page on different devices.
3. Clarity in navigation and visual hierarchy
Navigation should be intuitive and key elements, such as CTAs, should be easy to find. A clear visual hierarchy guides the visitor to the desired action.
Tip :
Organize information in a logical and progressive manner, starting with a strong headline, followed by clear benefits and an irresistible offer.
How to improve the UX of your Landing Pages
1. Use A/B Testing
A/B testing helps you identify what works best for your audience. Try different versions of headlines, CTAs, layout, and colors.
Suggested Tool :
Use GreatPages to easily run A/B tests and track results in real time.
2. Reduce distractions
Less is more when it comes to UX. Remove phone number list unnecessary elements that might distract the visitor from the main objective.
Tip :
Avoid multiple CTAs. Focus on a single action, such as “Download the eBook” or “Sign up now.”
Eliminate intrusive pop-ups that may irritate the user.
3. Optimize the Conversion Process
Simplify forms and minimize the steps required for conversion.
Tip :
Request only essential information.
Provide auto-fill for fields like email and name.
Tools to evaluate and improve UX