How small businesses can advertise in Yandex services

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Sometimes it happens like this: a business already exists, but there is no website yet. And clients from the Internet are needed. But there is no website. But there is Yandex, which, in addition to search, develops a large number of its services in different business niches. And for promotion in these services, having a website is not a prerequisite.

Let's figure out what opportunities small businesses have for promotion in Yandex services and tell you about a new service - advertising subscription.

Yandex's Opportunities for Promoting Small Business
SEO specialists have already come to terms with the fact that in the TOP of organic search results for highly competitive commercial queries, in addition to aggregator sites, there will definitely be a couple of Yandex sorcerers . Extended attractive snippets lead to the search engine's own services:


Sorcerers of Yandex.Maps and Yandex.Services

Getting into such a TOP is a difficult amazon database task even for trusted sites with a long history. There is an alternative option: register on all Yandex sites relevant to business and promote there.

Let's take a closer look at those services, the presence of which will bring leads to small businesses for reasonable money or even for free.

Priority placement on Yandex.Maps
You can get clients for free from Yandex.Maps. It is enough to design a profile in Yandex.Directory well and work with reviews. Detailed information, description of goods and services, high-quality photos, high rating - all these are additional incentives for users to contact you.

Among the innovations: since September 2020, some organizations from the "Cafes and Restaurants" section can monitor the loyalty index in the directory profile . This is a set of signals from users that tells Yandex how ready customers are to come back to you again. Perhaps in the future, the update will be extended to all organizations.