Fortunately, sharing on Instagram takes place in the private environment of Stories, where no public interaction is possible. Therefore, the chance of content spreading quickly is smaller. To prevent what happens on Facebook from happening on Instagram, easy sharing will hopefully never be possible in the message feed.
What are the Instagram trends for 2022? In the coming years, video will remain the most important form of content. Short video in Stories and Reels, but also longer videos and live streams are here to stay . This is also reflected in the algorithm: do you want to continue to grow, in terms of following and engagement rate ? Then make sure that in addition to good feed and Stories content, you also make videos. Reels in particular are currently being rewarded by Instagram by showing them to more accounts than just your followers.
Another integration in video is 'shopping'. Creators can add shopping tags to their photo and video content and in buy phone number list the not too distant future we will be able to shop 'live' in a livestream . This is already possible in Tiktok, for example. In addition to buying products, you can also give virtual gifts to your favorite streamers, in the form of an icon such as a rose or a diamond. You first buy them with Tiktok coins, which you pay via your bank account. The recipient can convert the gifts back into real money. It is a no-brainer that this will also be possible in Instagram very soon.
Instagram Reel Symilone, one of the instagram trends.
A 'more sensitive' algorithm
Something that is constantly subject to change is the algorithm . The coding behind Instagram that determines what we see and when. To be honest: how this algorithm works exactly, that remains a 'black box'. For example, we do notice that viewtime is an important indicator for the visibility of video content and that substantive reactions weigh more than a short reaction or like.
The AI, the artificial intelligence that drives the algorithm, is getting better and better at recognizing false or harmful content. For example, you can see that labels are already being placed on sensitive topics, so that the viewer pays extra attention, such as the covid message in messages about corona. An important development is that (fortunately!) more and more monitoring will be done on such topics, but also on hate speech and polarizing content and disinformation. Hopefully, in the future, specialized agencies will also be given access to watch and pay attention, so that Facebook is no longer the 'sole decision maker'. We all want a safe and reliable social media platform.
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