Learn how to use the immense power of the social network TikTok to your advantage. Today's phenomenon offers many previously unimagined business and marketing opportunities.
Did you know that the social network TikTok is used by over 1.5 billion people in more than 150 countries around the world every month? In the Czech Republic, there are approximately 2 million active users, most of whom are between the ages of 18 and 24. Learn how and with what to reach young people, encourage them to make a purchase, and develop a close relationship with them that can last for years.
A new generation of consumers
The population of young people belonging to the so-called generation Z teacher data currently makes up four-tenths of consumers globally, with a significant share of their income. Statistics vary from country to country, but they represent a significant purchasing power group that, although lacking life experience, has a strong relationship with the internet and is “going” on TikTok.
This is not just about using a modern advertising channel. This is about educating the next generation of customers who live a significantly different life than their parents and grandparents.
It is a natural part of human evolution that older generations often do not understand younger generations. The social platform TikTok provides the opportunity to connect and understand the behavior of a very significant demographic of consumers.
Discover a new advertising universe. Discover TikTok
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