Conversions? What is it? Nobody knows. Stay out of the chaos and track the metrics you want, without any standardization.
Several working methods to thwart data:
The more the merrier: Duplicate content? No problem. Double the sources and double the tags so users have twice the fun.
Don’t be judgmental: Treat information like “50% lawyer data conversion in 30 seconds” the same as “Purchase completed.” Set the same value and primary conversion status for all actions and only look at summary reports.
Don't be specific: Use labels like Event 1, Test Conversion , and similar for reports so that no one has a clear idea of what is actually being tracked.
Unnecessary verification: The data generated by the advertising platform is the only and correct truth. Do not verify it and do not hesitate to compare it with CRM settings or real sales results.
What happens offline stays offline forever.
Thanks to these measures, you won't know what's working and what's not in your account, and neither will search engines. Optimization for even worse performance is in full swing.
If conversion tracking stops working, don't look back and forget about the data exclusion feature. Never go back!
Get rid of conversion tracking
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